Operating in 89 countries, Superbrandsworldwide has completed its operations for the 2016 year, choosing the best brands in each country. Yudum, the hero of delicious meals, has added to its list of successes by being chosen as one of Turkey’s ‘Super Brands’.
Yudum, which started in Ayvalık 30 years ago and succeeded in becoming the most preferred leading cooking oil brand in Turkey, took its place among Turkey’s ‘Superbrands’ at Superbrands Turkey 2016 which was held for the sixth time in our country. Superbrandsworldwide has been determining super brands through jury and consumer reviews since 1994, and has been working in our country since 2005. Yudum has promised ‘lightness’ to its consumers throughout its 30 year brand history, and brings its products to the table with its understanding of superior quality.
Out of 4986 brands country wide, 1148 brands were identified as candidate brands by Super Brands Turkey 2016’s 2.5 month operation, according to criteria such as investments, labor quality, creativity, environmental awareness, contributions to social responsibility projects and their commitment to ethical values. 300 brands were chosen from the 1148 brands by jury evaluation and were presented for consumer evaluation. As a result of studies conducted with the Nielsen Company, Yudum once again proved its success by being selected as one of Turkey’s ‘Super Brands’. Yudum will continue to bring innovations to the cooking oil category without sacrificing its promise of lightness and will continue to make its consumers happy with products that meet their needs and expectations.